Arm & Hammer
Electrolux came to BAKER seeking insights on how their Arm & Hammer products, globally recognized as one of the world’s premier brands in odor reduction, could fend off encroaching competition in the vacuum filter category.
Taking inspiration from the product itself, we took the necessary step of vacuuming off the package, leaving only the most relevant shopping information on the front panel.
By clarifying the hierarchy, creating zones for variety information, amplifying the brand promise and enhancing the visibility of the product BAKER was able to deliver an elegant packaging refresh that left competitors eating their dust; We are happy to report that Electrolux has been cleaning up in the category ever since.
